The Role Of A CPA Network
The process of signing up to a CPA network is one that is often little understood by new internet marketers. The impression that many have is that it would be a lot easier and more straightforward to just liaise with advertisers one to one.
However, the history of CPA has shown that the networks’ role as middlemen in the deal is one which positively benefits both sides.
The number of promotions out there which you could theoretically take part in is large, but signing up to a network collects them all under the one banner and allows you to find them more easily.
CPA networks also take care of the payment process – allowing the promoters and the advertisers to concentrate on the things that they are most skilled in doing.
They add an element of credibility to both sides which is important in a sector where customers usually do not, and often cannot meet face to face (something which is considered important in terms of building credibility and trust).
It is for this reason that the most prestigious CPA networks – and a majority of all the others too – will insist on a phone interview. Their credibility stands and falls on who they accept.
None of this should stand to discourage you from applying for any CPA network. The worst they can do is say no, and there will be several others who will say yes.
Some smaller and newer networks do not have an interview requirement, and these may be good ones with which to start your campaigns.